Apple has now aired a series of three Peter Coyote narrated iPad 2 commercials, the first of which clearly states up front that it’s not about specifications, it’s about experience, and they go on to show how different people can use, benefit, and enjoy the iPad in a multitude of easy to understand ways. Verizon has aired a couple Android tablet commercials during the same period, but instead of copying Apple’s marketing formula, they throw Flash and chipsets and radio acronyms at us.
Apple/iPad: “When technology gets out of the way everything becomes more delightful.”
Verizon/Android: “Your wife will love the dual core Tegra 2 chipset.”
Apple/iPad: “If you ask a parent, they might call it intuitive.”
Verizon/Android: “4G LTE upgradeable.”
Check out the videos after the break. Apple has shown how to sell tens of millions of iPads but apparently even Verizon still can’t hear them now.
No comments:
Post a Comment