href="http://cdn.everythingicafe.com/wp-content/uploads/2011/07/Flurry_F2P_Transactions_v_Revenue_byPriceTier_v2-resized-600.png">class="aligncenter size-full wp-image-22725" title="Flurry_F2P_Transactions_v_Revenue_byPriceTier_v2-resized-600" src="http://cdn.everythingicafe.com/wp-content/uploads/2011/07/Flurry_F2P_Transactions_v_Revenue_byPriceTier_v2-resized-600.png" alt="" width="600" height="420" />
We all know the freemium model: the game itself is extremely cheap or free, but certain items require real-world money to purchase. They might give you more turns in a day, an item to help progress through the game, something that would take hours of grinding to get otherwise, or just make your character look awesome.
What we didn’t know is just how much we’re dropping on these titles. href="http://blog.flurry.com/bid/67748/Consumers-Spend-Average-of-14-per-Transaction-in-iOS-and-Android-Freemium-Games">According to analytical group Flurry, smartphone users are dropping an average of $14 per transaction of freemium games. Even with the huge number of $0.99 purchase choices, once people decide to buy in-app, they buy a lot. This number is also pushed up by some very expensive in-app content, as much as 5% of which is over $50.
[via href="http://www.tuaw.com/2011/07/25/study-average-customer-spends-14-in-freemium-games-on-ios-and/">TUAW]
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