href="http://cdn.everythingicafe.com/wp-content/uploads/2011/08/20110621173421Vudu_logo_plain.jpg">class="aligncenter size-full wp-image-23030" title="20110621173421Vudu_logo_plain" src="http://cdn.everythingicafe.com/wp-content/uploads/2011/08/20110621173421Vudu_logo_plain.jpg" alt="" width="600" height="337" />Much like href="http://www.everythingicafe.com/amazon-skirts-apples-restrictions-with-awesome-kindle-cloud-reader/2011/08/10/">Amazon’s recent move to making an HTML5 app, Walmart is likewise making a web-app to avoid Apple’s in-app purchase restrictions. VUDU is Walmart’s streaming video service, and they’ve just announced that it is href="http://www.bgr.com/2011/08/11/walmart-dances-around-apples-in-app-purchase-rules-with-vudu-web-app-for-ipad">coming to the iPad, in the form of their website. No separate app, nothing. The service has access to 20,000 titles for streaming viewing. And instead of having Apple take 30% off of what they’d make renting them out through an official app, they’ve opted to run the entire thing in-browser:
Beginning today, iPad users can go to VUDU.com and browse through VUDU’s entertainment content library, which includes more than 20,000 blockbusters, Hollywood classics, independent films and TV episodes, then rent or purchase and watch them instantly. For one touch access to VUDU, customers can add a VUDU icon to their iPad desktops by clicking the “Add to Home Screen” button when on VUDU.com.
This allows Walmart to avoid Apple’s restrictions, approval process and taking a cut of the funds — but at the same time makes their app harder to find due to it not being in the App Store, and web-apps tend to not be quite as seamless of an experience as real apps.
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