width="640" height="434" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0">name="allowFullScreen" value="true" />name="allowscriptaccess" value="always" />name="src" value="http://www.youtube.com/v/QwzvlN_jcj8?version=3&hl=en_US" />name="allowfullscreen" value="true" />width="640" height="434" type="application/x-shockwave-flash" src="http://www.youtube.com/v/QwzvlN_jcj8?version=3&hl=en_US" allowfullscreen="true" allowscriptaccess="always" />/> In the wake of Talk Like A Pirate Day, a British company has announced that they’re releasing a puzzle app which could lead a lucky user to href="http://www.pocket-lint.com/news/42149/iphone-app-treasure-hunt-gold"> £2,000 worth of gold sovereigns buried somewhere in the UK. href="http://www.candidinnovations.com/">Candid Innovations haven’t even announced the name of the planned app yet, and we’re not even sure how it’ll work, except that some eagle eyed purchaser might be on the lucky end of a treasure hunt.
This move is mirroring a mammoth treasure hunt that was sparked by the book href="http://en.wikipedia.org/wiki/Masquerade_(book)">Masquerade in the early 80s, as the clues to a hidden golden hare were buried in the illustrations of the book itself.
Let’s see…£2000 of treasure. To get that much back, you’d only need to sell 3,000 copies at £0.99 a pop. I think given what a great idea this is, that’d be pretty doable. Strikes me as some pretty canny marketing.
No comments:
Post a Comment