Wednesday, November 16, 2011

AT&T iPhone Users Are Sticking With Carrier

According to href="http://allthingsd.com/20111116/few-att-iphone-users-fleeing-to-verizon-sprint/">AllThingsD, AT&T iPhone users are sticking with the carrier, despite alternative carriers offering the iPhone including both Sprint and Verizon. AT&T’s Glenn Lurie, President of emerging devices, says that the number of customers who have canceled service remains largely unchanged.

href="http://cdn.everythingicafe.com/wp-content/uploads/2011/11/happy_happy_joy_joy-4881.gif" class="lightbox" >class="alignnone size-full wp-image-25243" title="happy_happy_joy_joy-4881" src="http://cdn.everythingicafe.com/wp-content/uploads/2011/11/happy_happy_joy_joy-4881.gif" alt="iPhone customers happy with AT&T" width="437" height="415" />

Churn has not moved at all,” said Lurie.

There was a time when iPhone users, faced with no other options, would consistently clamor for the opportunity to jump carriers. Now that the iPhone is available on Verizon and Sprint, it seems that most have had a change of heart. Is it that AT&T’s service has improved? Possibly, there are a number of reasons as to why they are seeing minimal churn. Most primary customers are receiving the option to upgrade their iPhone after one year, despite still remaining under contract and receiving a full subsidy. For these folks, it makes no sense to move to a rival carrier, given the added cost of breaking a contract.

AT&T still is the only carrier in town that offers simultenous voice and data. Don’t discount the ability to talk and surf at the same time. It’s one of the reasons I’ve stuck with AT&T.

How about you? Did you switch or did you consider it? Have a change of heart upon realizing that perhaps the grass isn’t always greener at another wireless carrier?

Source: href="http://allthingsd.com/20111116/few-att-iphone-users-fleeing-to-verizon-sprint/">All Things D

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