Gartner today released their report on worldwide smartphone sales during the 3rd quarter of 2011, with Apple seeing an annual increase of 21%. The numbers show sales of the iPhone were down nearly 3 million from the second quarter, which they correctly attribute to aniticipation of a new iPhone, which at that time was rumored to be the iPhone 5.
With brisk pre-orders of the iPhone 4S, they expect Apple will bouceback. The new iPhone coupled with the release of a lower-cost iPhone 4 in emerging markets should also have a major impact. Android based phones accounted for an impressive 52.3 percent of smartphone sales, doubling its market share from the third quarter in 2010.
“Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM,” Ms. Cozza said. “Apple’s iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM’s performance, and its smartphone share reached its lowest point so far in the U.S. market, where it dropped to 10 percent.”
This was the first year that Apple didn’t release on iPhone during the June/July period. Subsequently, the numbers here show that companies like Samsung with their strong Galaxy line of phones were able to see impressive sales numbers. Samsung will counter with the Galaxy Nexus, the first phone to run Android 4.0 (Ice Cream Sandwich). It will be interesting to see if Apple decides to move back to the summer release schedule in 2012 for the iPhone 5.
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