Wednesday, July 20, 2011

Apple introduces new MacBook Airs, other stuff

Apple introduces new MacBook Airs, other stuff

To coincide with the release of Mac OS X Lion, Apple has also released a new generation of MacBook Airs, Mac Minis, and LED displays (now dubbed Thunderbolt displays). The most interesting to us, of course, is the MacBook Air, particularly the 11-inch version which is a real — if more expensive — rival to the iPad.

Now with more processing power, courtesy of Intel’s Core i5 or Core i7 (Sandybridge) processor, a high speed Thunderbolt I/O port, and a backlit keyboard(?!), it makes an already compelling alternative even more so. (If rumors of an early iPad 2 Pro or iPad 3 turn out to be true, it could make the decision even harder.)

“Portable, affordable and powerful, MacBook Air is the ultimate everyday notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.”

Mac Mini with the new chips and port make a good if expensive home theater PC even more powerful and (eventually) flexible, while the new LED displays can be chained together to turn your desktop into a NASA-style control center.

“Mac mini delivers the speed and expandability that makes it perfect for the desktop, living room or office,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, more powerful graphics and Thunderbolt in an incredibly compact, aluminum design, the new Mac mini is more versatile than ever.”

“The Apple Thunderbolt Display is the ultimate docking station for your Mac notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With just one cable, users can dock with their new display and connect to high performance peripherals, network connections and audio devices.”

Anyone going to pick up a new Air?

[Apple PR (Air), Apple PR (Mini), Apple PR (Display)]

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